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Showing posts from February, 2025

How SME Exporters Can Ensure Safety and Success Amid U.S.-China Tariffs

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“Competition is the most promising means to achieve and secure prosperity.” – Ludwig Erhard Turning Challenges into Opportunities: How India Can Thrive Amid U.S.-China Trade Realignments Introduction The global trade landscape is shifting rapidly. The United States has imposed tariffs on Chinese goods, creating ripple effects across supply chains. As costs for Chinese products rise, American companies will be actively searching for alternative suppliers. This presents a significant opportunity for India, particularly for its small and medium enterprises (SMEs). In this blog, we will analyze how these tariffs impact global trade, the industries that stand to benefit, and actionable strategies for Indian businesses to leverage this changing economic climate. Why Tariffs Matter A tariff is a tax imposed on imported goods. When the U.S. increases tariffs on Chinese products, those goods become more expensive. This leads U.S. companies to look for cost-effective alternatives, and India emer...

How Shifting Global Tariffs Create Risks and Opportunities for India

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“A compromise is the art of dividing a cake so that everyone believes he has the biggest piece.”   – Ludwig Erhard Today, I want to talk about big changes in global trade. These changes come from new tariffs and shifting deals started by U.S. President Donald Trump. Many company owners are worried right now. They are not sure how these changes will affect their business. It is hard to know the exact impact on any single industry in India. But one thing is certain: there will be many shifts in supply chains and business rules. We all must stay alert. New tariffs can open doors to fresh markets. Some countries protest and some try to adjust. The global scene is like a “war of elephants” where giant economies clash. When the dust settles, there may be big chances for Indian companies. But these chances will not appear overnight. We cannot cover everything in one blog. We will keep watching as conditions change, industry by industry. Today, let us look at the main sectors that mig...

Unlocking Market Success in the AI Era with Human Insights

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The Critical Role of Market Understanding in the Age of AI: Uncovering the Human Element with Consumer Insight Generation "Don't find customers for your products, find products for your customers." - Seth Godin_ In today’s rapidly evolving business world, driven by Artificial Intelligence (AI), Machine Learning (ML), and large language models (LLMs), there’s a danger of focusing too much on numbers and data points while forgetting the most important aspect of business—the human element. While AI excels at crunching vast amounts of data, it often misses out on the critical emotional and contextual factors that drive real consumer behavior. This is where consumer insight generation—a concept championed by Seth Godin—becomes invaluable. 1. Case Study: Apple’s Focus on Consumer Needs Over Data A prime example of how consumer insight generation can power business success is Apple. The company’s approach has always been about understanding how customers feel and what they truly...