Reimagining the Future of Work: Embracing Technology and Balance

 "The Future Depends on What You Do Today." — Mahatma Gandhi  

In the 21st century, as technological breakthroughs and human ingenuity redefine the world of work, the discussion around 90-hour workweeks feels regressive and out of touch. The idea, harking back to the harsh labor practices of the Industrial Revolution, is neither progressive nor sustainable. In fact, it stands contrary to the direction humanity is heading, especially with the rise of advanced technologies like Artificial Intelligence (AI).  

Let’s take a step back and explore how we arrived at this debate and, more importantly, how we can chart a more optimistic path forward.  

The 90-Hour Workweek: A Colonial Mindset in Disguise

The notion of a 90-hour workweek is rooted in a mindset reminiscent of the colonial era—a time when corporations prioritized profits over people. Leaders demanding excessive hours today mirror the mill owners of 19th-century Mumbai who resisted granting workers a Sunday off. The sacrifices made by those workers eventually led to labor rights that we take for granted today, such as the five-day workweek and humane working conditions.  

However, it seems that some modern corporate leaders are forgetting the lessons of history. Instead of innovating or leveraging technology to increase efficiency and reduce work hours, they revert to a profit-at-all-costs mentality. Such an approach not only stifles creativity but also risks alienating the very workforce that drives their success.

The New Realities of Work: Technology as a Catalyst for Change

The world is evolving, and so are the demands and possibilities of work. Technology, particularly AI, is redefining productivity. Salesforce’s AgentForce and Meta’s AI systems are prime examples of how companies are leveraging technology to enhance efficiency and creativity.  

As Salesforce CEO Marc Benioff noted, AI has increased engineering productivity by over 30%, eliminating the need for additional hires in 2025. Similarly, Mark Zuckerberg envisions a future where AI liberates workers from repetitive tasks, enabling them to focus on creative and meaningful work.  

This shift is not about replacing people; it’s about empowering them. AI is not here to take away opportunities but to amplify human potential. Think of it as a modern-day version of the tools that replaced manual labor during the Industrial Revolution, only far more advanced.  

Why a 90-Hour Workweek is a Step Backward

Contrary to the argument that long hours are necessary for success, history and research tell us otherwise. Overworking leads to burnout, reduced creativity, and declining productivity. It’s a lose-lose proposition for both employees and employers.  

In contrast, technology is creating opportunities to reduce work hours while maintaining, or even increasing, output. For instance, tasks that once required days can now be completed in minutes using AI tools. This isn’t just about efficiency—it’s about freeing up time for innovation, creativity, and even leisure.  

A Vision for the Future: Balancing Productivity and Well-Being

The trends in technology and work culture point to a more balanced and optimistic future. Here are three key ways we can chart a path forward:  

 1. Embrace Technology as an Enabler  

AI and automation are not threats—they’re tools that can help us work smarter, not harder. By embracing these advancements, companies can reduce the burden of repetitive tasks and allow employees to focus on high-impact, creative endeavors.  

 2. Redefine Productivity  

Productivity should not be measured by hours worked but by outcomes achieved. Companies that prioritize results over time spent at a desk will foster a culture of innovation and efficiency.  

 3. Advocate for Work-Life Balance  

A healthy workforce is a productive workforce. By promoting work-life balance, companies can attract and retain top talent while driving long-term success. This includes embracing flexible schedules, remote work options, and reasonable work hours.  

 The Role of Leadership in Shaping the Future  

Leaders play a crucial role in setting the tone for the future of work. Instead of clinging to outdated notions of productivity, they must embrace a forward-thinking mindset. Leaders like Marc Benioff and Mark Zuckerberg exemplify how technology can be harnessed to create more opportunities for innovation and creativity.  

India’s corporate leaders, in particular, have a unique opportunity to break free from the colonial mindset and lead the way toward a more balanced and technology-driven future. By doing so, they can honor the struggles of the past while building a brighter future for the next generation.  

 A Future Worth Working Toward  

The debate around 90-hour workweeks may seem disheartening, but it also presents an opportunity for introspection and growth. By rejecting regressive ideas and embracing the potential of technology, we can create a future where work is not just about survival but about fulfillment and innovation.  

As Mahatma Gandhi once said, “The future depends on what you do today.” Let’s make today the day we choose progress over regression, creativity over conformity, and balance over burnout. Together, we can build a world where work is a source of joy, purpose, and possibility.  

What are your thoughts on the future of work? Share your ideas in the comments below, and let’s continue this conversation about creating a better tomorrow.  

About the Author:

I’m Bhanu Srivastava, the founder of Bizseer Consultancy, With over 30 years of experience in international business consulting, I specialize in export strategies, helping businesses expand globally and increase profitability. I focus on building safe, long-term growth through customized market strategies.

Outside of work, I’m passionate about astronomy and quantum biology.

I’d love to connect and discuss how I can help your business succeed in international markets. Let’s explore the possibilities together.

For discussions, you can connect with Bhanu at +91 98223 93634.